Whatever Shows Up

A few readers interested in publishing to an email list like this one asked me to share my content planning tool and what I am doing to develop so many post ideas to write about. I don’t have a content planning tool. So whatever idea must show up, shows up. Here is...

Selling Explorations

What drives people to embark on explorations? This seems like an interesting question to explore because, as business leaders, we use the theme of exploration all the time as a metaphor to describe the purpose of our jobs. Our language is filled with expressions such...

How To Help Customers Choose You

A strategic narrative introduces your own unique way to see the world. In my four-story model, that’s mainly what the perspective story does. The other three stories are: the origin story the opportunity story the product story Since those stories are all connected as...

Story Or Viewpoint?

In the context of strategy, you can use the word “narrative” in two ways. “Narrative” as “story” That’s the most common case. Here, “narrative” and “story” are interchangeable. “Narrative” is therefore associated with a piece of communication, and for many people, a...