by Guillaume | Aug 30, 2022 | Innovation, Leadership
In the 80s, computers didn’t have photo-editing features. So, the Knoll brothers created Photoshop. Fascinated by technology and art, they decided to develop software that eventually caught the attention of Adobe. Photoshop 1.0 was put on the market in February...
by Guillaume | Apr 27, 2022 | Business, Innovation
There might be a way to lower the pressure that Marketing puts on our businesses. It would be to think about Marketing first as a collaboration with other people to create something better. Traditionally, Marketing is a product-centric activity. Marketing is the...
by Guillaume | Nov 17, 2021 | Innovation, Strategy
Just talking about it more often, more clearly, louder, everywhere, with pictures, with videos, infographics, colors and special effects does not count if all you do is say the same thing as everyone else. What counts is to make it interesting. So, what makes a...
by Guillaume | Nov 3, 2021 | Innovation, Narrative
There is a canyon in Nepal that people have been crossing for years by going 20 miles around the valley. What might be a better way? You could help them with a few possible solutions: For example, building stairs to walk straight down, cross the canyon and climb right...
by Guillaume | Oct 27, 2021 | Entrepreneurial Leadership, Innovation
A former colleague of mine is an investor in the tech industry. Here is a pattern he sees all the time: Most CEOs focus on making their company solve a problem better than anybody else. For them, it’s all about the product. So, they put all their energy, attention,...
by Guillaume | Aug 30, 2021 | Innovation, Leadership
I was on a call today to brainstorm concepts for one of my CEO colleagues’ business. The goal of our conversation was to generate new ideas about a service he is launching. It was a fun call, and shortly after we started, our small group got excited about a few goofy...
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