Promo Time

It’s always promo time somewhere in the world. TLDR (Too Long; Didn’t Read): Are you a CEO, Founder, or Business Owner ready to make your mark on the world? Build your strategic narrative the right way, so you and your company can thrive. Transform the way...

Season 1: The End

Have you attended one of my Thursday Strategic Narrative Underground Sessions yet? If not, this morning/today is your last chance. If you’d like to join, register here. It’s free, fun and a little French. Since last April, I’ve shared with you my principles and tips...

Definition & Examples

Here is the #1 question I am getting from you when you join this list. “Hey, Guillaume, thanks for inviting me; sounds interesting, but what is exactly a strategic narrative?” While I go into great detail about this in my workshop, I am also writing a free email...

Judged By Your Map

Yesterday, in The Strategic Narrative Workshop, we talked about the difficulty of changing the place your company occupies in the minds of your customers. People will put you in a mental box; you do the same. We all do the same. It’s called positioning. We do it for...

Why Your Product Story Goes Last

When you join The Strategic Narrative Workshop, you learn a very practical process that you can reuse forever to boost your company with a magnetizing strategy and communication asset: your strategic narrative. One of the current participants of the workshop also...

Because You Are On This List

Since late April, many of you have said “yes” to my weekly invitation to hear me talk and engage together in a brief conversation about strategic narrative. Thank you! It’s been absolutely wonderful to see several of you religiously come back every time. We’ve done it...