by Guillaume | Oct 5, 2021 | Entrepreneurship, Narrative, Strategy
For context: a strategic narrative is a system of stories that you build intentionally to mobilize people to participate in a new opportunity. That’s what you will create when you join The Strategic Narrative Workshop. One of the stories of this system is your...
by Guillaume | Oct 4, 2021 | Entrepreneurship, Event, Leadership
If you are organizing or hosting one of the following types of events: Q&A/fireside chat for your company, conference or industry event, podcast/YouTube interview, in-person/live event, small private session (<10 people), book me for a talk or an interview....
by Guillaume | Sep 19, 2021 | Communication, Entrepreneurship, Leadership
A brief reminder as you start this week with ambitious goals and crucial conversations: Your words matter. They mobilize people. They sell your ideas and your products too. The good ones are painful to find but powerful to own. Your words are the indispensable...
by Guillaume | Sep 14, 2021 | Communication, Entrepreneurship, Leadership
Consider this popular Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.” If that quote is true, then many business leaders and entrepreneurs don’t seem to understand their business very well at all. How many of them? I...
by Guillaume | Aug 28, 2021 | Entrepreneurship, Leadership, Story
This week, a bunch of new people joined this list. So, as a welcome activity, here is a thought experiment for you… And if you’ve been reading my emails for a while, this might probably be a fun challenge for you too. Imagine that a friend entrepreneur came to you for...
by Guillaume | Aug 14, 2021 | Entrepreneurship, Story
Here is a thought experiment for you… Imagine that a friend entrepreneur came to you for help to tell her/his/their company story. What do you think the story would have to say to actually help your friend’s company gain momentum? (If you don’t mind me publishing your...
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