by Guillaume | Sep 29, 2022 | Business, Entrepreneurial Leadership, Narrative, Strategy
What is the value of building a strategic narrative for your company? What’s in it for you as an entrepreneur? My most straightforward answer to date: narrative power. Since I started my newsletter in 2020, many entrepreneurs have asked me about the benefits of the...
by Guillaume | Feb 8, 2022 | Entrepreneurial Leadership
Entrepreneurship may seem like a luxury. It’s often tied to creativity, freedom, and the rewards of success. But for many, it’s also too risky. Entrepreneurship for sure takes you through crazy roller coaster moments. But realize that for many, entrepreneurship is the...
by Guillaume | Feb 7, 2022 | Entrepreneurial Leadership
In researching how to crack the code of innovation adoption, I realized years ago that framing is the most powerful concept in psychology and a superpower for business leaders. Simply put, framing is how you perceive, interpret and communicate reality. We use it to...
by Guillaume | Feb 4, 2022 | Entrepreneurial Leadership, Strategic Narrative Activation
Hakeem Adebiyi, CEO of Hands Associates, wanted to hear my thoughts on whose job it is to build a strategic narrative. He shared my answer on his latest podcast episode in a brief video here on LinkedIn this week. As I like to say, telling a story for your company is...
by Guillaume | Feb 1, 2022 | Entrepreneurial Leadership
By popular demand, let me bring back the following idea: I recently came across a quote from Jonathan Stark that defines the mindset required to build a company like a movement. “Making money isn’t a useful goal. Making money is a side effect of improving...
by Guillaume | Jan 22, 2022 | Entrepreneurial Leadership
How do you draw a straight line freehand? You keep your eyes on your target destination, not on your starting point. You go over your imaginary path several times to have it clearly in mind. Then you act decisively. The same goes for your...
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