by Guillaume | Sep 21, 2022 | Approach, Change, Communication
So many of us entrepreneurs obsess over figuring out once and for good our company’s message. It’s an event: “This year, we have to redo our messaging!”. Like we have to get our tires changed or our teeth cleaned. But instead of thinking of...
by Guillaume | Feb 16, 2022 | Communication, Strategic Narrative Activation
Here is a paradox I see with many business people, including me. We are so clever about our product or service, so expert at it, that we’re almost unable to say what it does in the language of our customers. We speak “seller-ese”. Our customers talk “buyer-ese”. I...
by Guillaume | Dec 5, 2021 | Communication
“A dramatic reorganization of the home causes correspondingly dramatic changes in lifestyle and perspective. It is life-transforming.” Marie Kondo. Similarly, reorganizing the stories and practices internal and external to your business causes correspondingly dramatic...
by Guillaume | Sep 20, 2021 | Communication, Narrative, Strategy
The greatest commercial value is to create value for someone. I have a game to help my clients become more aware of their competitive landscape. I call it Guess Who? because the original Guess Who game somewhat inspired me to come up with it. My game goes like this:...
by Guillaume | Sep 19, 2021 | Communication, Entrepreneurship, Leadership
A brief reminder as you start this week with ambitious goals and crucial conversations: Your words matter. They mobilize people. They sell your ideas and your products too. The good ones are painful to find but powerful to own. Your words are the indispensable...
by Guillaume | Sep 14, 2021 | Communication, Entrepreneurship, Leadership
Consider this popular Einstein quote: “If you can’t explain it simply, you don’t understand it well enough.” If that quote is true, then many business leaders and entrepreneurs don’t seem to understand their business very well at all. How many of them? I...
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