Thoughts On A New Definition Of Marketing

by | Apr 27, 2022 | Business, Innovation

There might be a way to lower the pressure that Marketing puts on our businesses. It would be to think about Marketing first as a collaboration with other people to create something better. Traditionally, Marketing is a product-centric activity. Marketing is the...

Change To This New Metaphor

by | Dec 22, 2021 | Business, Leadership, Narrative

At this end of the year, I hope you bring back peace. Because look around, bringing people together has never been more critical. But for peace to be here, you will first need to demilitarize your narrative. And you’ve got a big job. Because so far, business is war:...

And Now Here Is A Secret

by | Oct 1, 2021 | Business, Leadership, Method

To succeed, get a coach. But if you are a professional athlete, that’s not so much a secret. You’ll probably laugh at me because, for you, it’s not a secret at all. It’s the norm. In sports, all professionals hire a coach. However, if you are a CEO, a founder, or a...

How To Get A Second “Date”

by | Sep 28, 2021 | Approach, Business, Leadership

Say you’re going on a first date. And the whole thing is about the other person, telling you everything about themself, what they do, who they work with, why their features are the most beautiful, their achievements, their career and the awards they’ve...

Promo Time

by | Sep 23, 2021 | Business, Event, Leadership

It’s always promo time somewhere in the world. TLDR (Too Long; Didn’t Read): Are you a CEO, Founder, or Business Owner ready to make your mark on the world? Build your strategic narrative the right way, so you and your company can thrive. Transform the way...