Who Is It For?

Today, one of my coaches helped me understand a bit further who my work is best suited for. So I thought you might find value in reading a bit about how I approach that question. I was interested in having this conversation because I always like to understand the...

How To Get A Second “Date”

Say you’re going on a first date. And the whole thing is about the other person, telling you everything about themself, what they do, who they work with, why their features are the most beautiful, their achievements, their career and the awards they’ve...

The Word, Then The Image (With A List)

Everything begins with the word. When I work with CEOs, founders, and business owners to help them build their strategic narrative, we write. We focus on effective oral and written communication as much as we can. As I wrote in an earlier article this week: Your words...

Build it, Activate It.

Lately, I’ve been writing a lot about a strategic narrative as a product–a system of stories that you build intentionally to mobilize people to participate in a new opportunity. I may have accidentally reinforced the idea that once you’ve built this system, that’s it....

Definition & Examples

Here is the #1 question I am getting from you when you join this list. “Hey, Guillaume, thanks for inviting me; sounds interesting, but what is exactly a strategic narrative?” While I go into great detail about this in my workshop, I am also writing a free email...

Write Your Own

Most musicians write their own songs. Most comedians write their own jokes. Entrepreneurs should write their own strategic narrative. Do it yourself. Ok, maybe not alone. It’s good to get help, and you must also solicit the input of your team. But get your hands dirty...