The Word, Then The Image (With A List)

Everything begins with the word. When I work with CEOs, founders, and business owners to help them build their strategic narrative, we write. We focus on effective oral and written communication as much as we can. As I wrote in an earlier article this week: Your words...

Build it, Activate It.

Lately, I’ve been writing a lot about a strategic narrative as a product–a system of stories that you build intentionally to mobilize people to participate in a new opportunity. I may have accidentally reinforced the idea that once you’ve built this system, that’s it....

Definition & Examples

Here is the #1 question I am getting from you when you join this list. “Hey, Guillaume, thanks for inviting me; sounds interesting, but what is exactly a strategic narrative?” While I go into great detail about this in my workshop, I am also writing a free email...

Write Your Own

Most musicians write their own songs. Most comedians write their own jokes. Entrepreneurs should write their own strategic narrative. Do it yourself. Ok, maybe not alone. It’s good to get help, and you must also solicit the input of your tea. But get your hands dirty...

Helping Your Entrepreneur Friend – Take II

Imagine that a friend entrepreneur came to you for help and asked this: “Can you help me tell my company story?” What would you tell your friend about how to do that? I already sent this question a couple of weeks ago. Thank you if you already responded. This is just...

Netflix 2004

Here is a piece from last April that I will discuss on Thursday morning during my free and public weekly “Strategic Narrative Underground” session. Enjoy this article and please join us if you can. We would love to see you! Learning From The Early Years Of...