by Guillaume | Sep 27, 2021 | Narrative, Perspective Story, Strategy
Visionary entrepreneurs think of their company as an instrument for change. They focus on inventing, improving, or transforming. But in doing so, they take the risk to come up with unpopular ideas. It’s counterintuitive, but when this happens, it’s a sign...
by Guillaume | Sep 26, 2021 | Narrative, Opportunity Story, Strategy
Here is something visionary leaders do: instead of making themselves and their company, product, or project the hero of a story, they talk about you. For them, you are the hero. They shift their role from Luke to Yoda. Visionary leaders position themselves as the...
by Guillaume | Sep 24, 2021 | Approach, Design, Narrative
Everything begins with the word. When I work with CEOs, founders, and business owners to help them build their strategic narrative, we write. We focus on effective oral and written communication as much as we can. As I wrote in an earlier article this week: Your words...
by Guillaume | Sep 23, 2021 | Business, Event, Leadership
It’s always promo time somewhere in the world. TLDR (Too Long; Didn’t Read): Are you a CEO, Founder, or Business Owner ready to make your mark on the world? Build your strategic narrative the right way, so you and your company can thrive. Transform the way...
by Guillaume | Sep 22, 2021 | Event, Narrative, Strategy
Have you attended one of my Thursday Strategic Narrative Underground Sessions yet? If not, this morning/today is your last chance. If you’d like to join, register here. It’s free, fun and a little French. Since last April, I’ve shared with you my principles and tips...
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