by Guillaume | Oct 6, 2022 | Event
Bonjour, Here are 5 things I thought were worth sharing this month: Project Drawdown, the hottest course ever, a storm of podcasts, 5 rules for practical inspiration, and the secret of not being a bore. 1 – Moving to Mars? Skip this Everybody else, check out...
by Guillaume | Oct 3, 2022 | Uncategorized
Did you miss Part 1 of Strategic Narrative Essentials? Here is your chance to catch up and learn about a new way to build a differentiated and inspiring transformative company. You have something awesome to offer. Great! But is it obvious to people? If you’ve been...
by Guillaume | Sep 29, 2022 | Business, Entrepreneurial Leadership, Narrative, Strategy
What is the value of building a strategic narrative for your company? What’s in it for you as an entrepreneur? My most straightforward answer to date: narrative power. Since I started my newsletter in 2020, many entrepreneurs have asked me about the benefits of the...
by Guillaume | Sep 24, 2022 | Strategic Narrative Activation
The City of Seattle has been building more curb cuts in our neighborhood. I am happy to see that. There is still a lot of work to do, but there is progress. Curb cuts make public spaces accessible to people with disabilities. But, in reality, they help everyone. If...
by Guillaume | Sep 21, 2022 | Approach, Change, Communication
So many of us entrepreneurs obsess over figuring out once and for good our company’s message. It’s an event: “This year, we have to redo our messaging!”. Like we have to get our tires changed or our teeth cleaned. But instead of thinking of...
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